Rū Tampa Brand Color Palette

The Rū Tampa brand color palette is designed to reflect the church’s vibrant, welcoming, and purpose-driven identity. Each color is carefully selected to convey meaning, emotion, and clarity in branding, ensuring consistency across all visual communications.

Rū Tampa’s brand identity is anchored in a Black & White foundation, creating a timeless and bold aesthetic. To complement this, four secondary accent colors—Azure, Crimson, Sunshine, and Saddle—enhance the visual identity with warmth, energy, and vibrancy. These secondary colors are used sparingly to highlight key messages, evoke emotion, and create a welcoming atmosphere.

Color Usage

Usage Guidelines

• Black & White remain the dominant colors in branding and design.
• Secondary colors should be used intentionally to emphasize important elements without overwhelming the visual identity.
• Azure is ideal for digital interfaces and interactive elements.
• Crimson should be reserved for impactful moments, urgency, or directional emphasis.
• Sunshine is best for celebratory or motivational messaging.
• Saddle serves as an organic grounding element, ensuring warmth and balance.

Primary Brand Colors

Black

Black (#000000) – Strength & Boldness

• Represents authority, confidence, and sophistication.
• Provides depth and structure, creating a strong visual foundation.
• Used for text, backgrounds, and primary design elements.

White

White (#FFFFFF) – Purity & Simplicity

• Symbolizes clarity, openness, and renewal.
• Creates balance and breathability, enhancing readability.
• Used for contrast, negative space, and clean, modern layouts.

Together, Black & White ensure a refined, high-contrast, and timeless look across all branding materials.