HOW DO WE USE OUR FONTS?

Typography is the vehicle through which our message communicates.

Our typography is another way we communicate brand feelings based on our Pulse Words.

This section covers approved typefaces and guidelines for their use.

Display Font

• Use this font to grab attention.
• Use it sparingly as a decorative element.
• Avoid using it in paragraphs.

Header Font

• Use this font near the top of paragraphs.
• Use it for labels or captions also.
• Avoid using it in paragraphs.

Paragraph Font

• Use this font for large bodies of text and subheaders.
• Avoid using it as the main header.

TYPOGRAPHY

• Header 1: Helvetic Bold
• Header 2: Sequel Sans Medium Disp
• Header 3: Sequel San Medium Obl