Our Audience: who we’re reaching

Not the people we’re targeting but the people who are showing up.

People who haven’t been to or a part of a church for over two years (dechurched, mischurched, unchurched). Less about demographics more about desires (hopes, passions, fears, pain, attitudes, spirit, challenges)

fairly new to the Tampa metro area
spiritually frustrated, skeptical of church, but curious about God
culturally ambiguous
eager to contribute to improving lives in Tampa

Hopes and Fears

Hopes	Fears
To be the best version of myself	To know I’m not at my best but have no way to get better
To have people I can really depend on	To have no one I can truly depend on
To find a healthy community where unconventional people like me can thrive	To have no place to go or people to turn to who feel like they get me
To have somewhere I can turn to with my big questions	To have nowhere to turn to for answers to my big questions
To be able to be myself without faking it and worrying about what people think	To have to isolate from others to avoid judgment or pretend to have it all together all the time

Root Hope: To feel like my life is secure and grounded in something bigger than myself (purpose)

Root Fear: To feel like my life has no bigger meaning and is totally out of my control (lack of purpose)

Challenges

“My schedule is always full and there’s no time for rest, let alone personal growth”
“I’m new(ish) to Tampa and I don’t have friends or family to lean on”
“I wish I had somewhere to go where I could develop my passions and meet people like me”
“I have big, existential questions but nowhere to go with them”
“My lifestyle isn’t picture perfect, and I’m always secretly worried people are judging me for it”

Root Challenge (Main): “My life feels chaotic and unsecure, and I’m not sure how to deal with that…how do I get my life in order and find a solid foundation?”

Root Challenge (for Ru Tampa): “Church people are stuck up and judgy, and it feels like they only care about their own community. I don’t feel comfortable around them or in church.”