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The goal is not to convert donors. The goal is to disciple people in generosity.

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Primary objective — Help givers understand the biblical principles of generosity and identify a clear next step.

Secondary objective — Create a natural, low-pressure opportunity for people to become Partners through intentional, recurring generosity.

Tone — Pastoral, grateful, simple, encouraging, inspiring, and never transactional.

The Generosity Pathway

1st Time Giver · 60-Day Journey

• [ ] Build out give.ru.church. Two emails depend on it. Day 28 needs the five-tier pathway published there — that email reveals the journey and the link has to show it. Day 14 needs a where your giving goes section: ministries funded, what a Sunday costs, budget categories. No impact numbers or stories required — categories are honest while we're young.
  • [x] Day 35's "every week" claim — confirmed true. Copy stands as written.
  • [x] Sign-off — decided. Pastor Isaac on every email in both journeys. No alternating.
  • [x] New Partner Journey — built. Anyone added to Partners now exits the 60-day sequence before the next ask and starts the 14-day Partner journey instead.
  • [ ] Start the Monday routine. Both workflows are live and armed; nothing happens until someone is added to a list.
  • [ ] Phase 2: Zapier → Subsplash → Partners list, so recurring signups are detected in minutes instead of once a week.

New Partner Journey · 14 Days

Systems & Archive

Phase 2 — The Zapier Bridge (design spec)

The goal: get people onto the right Clearstream list automatically, so the Monday routine shrinks from "do the whole thing by hand" to "handle the exceptions."

The constraint that shapes everything

Subsplash's Zapier app offers triggers only, and the only giving triggers are New Donation and New Pledge. There is no "recurring plan created" trigger. So the bridge fires on individual gifts, not on the event we actually care about, and every design decision below is downstream of that.

Subsplash's Zapier app is private and requires API access — you have to ask your Client Success Manager for it before anything here can be built. That's step zero and it may take a week.

Clearstream's side is well-supplied. Its Zapier actions include Create/Update Subscriber (which sets name, email, list, and tag in one step), Add Tag to Subscriber, Remove Subscriber From List, and Add Subscriber to Automated Workflow.